GTMIQ — Market entry & go-to-market readiness

Market entry decisions are usually made on conviction and a spreadsheet, then unwound eighteen months later for reasons that were visible at the start — a product that needed localization nobody scoped, a pricing model that did not survive contact with local procurement, a regulatory approval that gated revenue for three quarters. GTMIQ turns that hindsight into a pre-mortem you can run in ten minutes.

Nine readiness dimensions are scored against the specific market you are entering next, not against a generic ideal. Technology and integration readiness test whether the product can actually be deployed there. Commercial and investment readiness test whether the model and the capital behind it survive a longer sales cycle. Operational, cultural, and regulatory readiness test whether the organization can support customers once they sign.

The report reads as a gate review: composite readiness score, per-dimension go / fix / hold guidance, and a sequenced launch preparation plan that tells you what must be true before spend escalates. Teams typically use it to defend a phased entry rather than a full commitment — or to kill an entry early and cheaply.