ProductIQ — Productization & scale readiness

Every services business eventually tries to productize, and most stall in the same place: the offer is repeatable in theory but every engagement still needs the founder, the pricing is quoted rather than published, and the knowledge lives in three people's heads. ProductIQ measures exactly how far along that journey you actually are, using nine dimensions that separate genuine packaging from marketing language.

The assessment probes the mechanics of repeatability — whether pricing and packaging are defined enough to be sold without negotiation, whether documentation lets a new customer or a new hire succeed unassisted, whether delivery is automated or merely templated, and whether the self-service experience carries a customer from interest to value without human intervention. Commercial, operational, and regulatory readiness are scored alongside, because a product that cannot be supported or contracted at scale is not a product.

You get a productization maturity tier, a map of where margin leaks between bespoke and packaged delivery, and a staged roadmap that sequences the transition without stranding existing customers. It is the assessment most often run twice — once to set the baseline, once a quarter or two later to prove the margin shift.